Tech Stack Behind RTB House's Success | RTB House

Next-generation Performance DSP

Connect, combine, and accelerate

Each generation of AI technology expands performance capabilities. Unlock the full potential. Add us to your existing performance marketing stack and experience additive results.

Legacy limitation vs. next-generation

Our end-to-end Deep Learning pipeline turns acceptable into exceptional, optimizing results with a potent combination of precision and flexibility.

Machine Learning versus Deep Learning
--- --- ---
Builds lookalike audience
models from structured,
historical data
Identifies non-obvious converters from
complex, unstructured, real-time
behavioral signals
Shows mostly products that
were previously viewed
Shows many more unviewed products. 
Encourages new product discovery and purchase
Learns through periodic retraining
with intervention of engineers
Learns autonomously, continuously
improving targeting and optimization

Large language models

Applying semantic intelligence

LLMs process millions of webpages and product catalogs to map relationships between online content, consumer interests, and advertiser offerings, enriching our Deep Learning system with contextual intelligence to define audiences, and optimize bidding.

Awards

Recognized as an AdTech innovator

Every day, we push the boundaries of open internet performance advertising. And this is just the beginning.

Ranked among the Top 3 global remarketing partners in the Shopping category in the 17th AppsFlyer Remarketing Index

One of AdExchanger’s 2024 Programmatic Power Players

2022 The Drum Digital Advertising Award for Best Overall Technology for Programmatic Trading (buy side)

2020 MarTech Breakthrough Award in the AdTech Innovation category

Innovations from RTB House

Creatives Lab

With an eye on the future, we design and build new formats inspired by modern social media interactions, creating ad content that users actually want to engage with again and again.

Search Banners

Switch Banners

Like/Dislike Banners

Yes/No Banners

Chat Banners

Search Banners

Travelers, auto buyers, or house buyers can input parameters like date and destination,

model and mileage, or location and size, and then redirect to specific offers on your site.

ams.creativecdn.com

Our Blog

Articles about Deep Learning

What do you want to learn today? Read about using the world’s most powerful form of AI in ad campaigns.