Blog about Digital Advertising & Marketing Technology

Authors: RTB House Editorial Team
Published: 22 September 2026
How does Agentic AI impact the holiday path to purchase?
Black Friday has long been defined by speed. Shoppers saw a deal, felt the pressure of a limited inventory, and bought before the moment passed. That pattern is changing. New RTB House research, Who’s Buying? Consumer Trust in the Age of Agentic AI, shows that artificial intelligence tools are reshaping Black Friday consumer behavior, turning rapid impulse buying into a longer, AI-guided evaluation period. For performance marketers, this shift changes when, where, and how holiday shoppers can be won over.
Read Article

Explore Our Main Categories

• Advertising Privacy Updates
• Retail & Ecommerce
• Digital Advertising
• Deep Learning
• Company News

Published: 22 September 2026
How does Agentic AI impact the holiday path to purchase?
Black Friday has long been defined by speed. Shoppers saw a deal, felt the pressure of a limited inventory, and bought before the moment passed. That pattern is changing. New RTB House research, Who’s Buying? Consumer Trust in the Age of Agentic AI, shows that artificial intelligence tools are reshaping Black Friday consumer behavior, turning rapid impulse buying into a longer, AI-guided evaluation period. For performance marketers, this shift changes when, where, and how holiday shoppers can be won over.
Read Article

Published: 28 August 2026
Agentic Commerce: Why Do Shoppers Delegate Purchase Decisions to AI?
Agentic commerce is reshaping the buying journey. For consumers, it means researching, comparing, and discovering products is easier and more user-centric than ever. Consumer trust in AI is already surprisingly high compared with other channels, and with AI commerce, some shoppers are even comfortable granting transactional autonomy.
Brands need to be responsive to the new paradigm if they are to seize opportunities and avoid pitfalls. This article explores, through the lens of our own research, consumer delegation habits, key privacy and control thresholds, and actionable steps that retail leaders can take to build trust.
Read Article

Published: 25 August 2026
What’s Top-of-Mind for Performance Marketers in 2026: Inside RTB Day Berlin
On April 16, 2026, RTB House brought together senior marketers from across Europe at Fotografiska Berlin—one of the city's most striking event spaces—for RTB Day Berlin. The agenda was packed, the conversations ran longer, and by the time dinner turned into an afterparty, it was clear the day had delivered something beyond a good program. Here's what was on the table.
Read Article

Published: 21 August 2026
I Like To Move It, Move It—Fashion Strategies To Reduce Excess Stock and Lift Revenue
The most competitive industry just went up a notch. On top of what is already the most dynamic industry in terms of competition and fluctuating consumer tastes, you now have heightened geopolitical turbulence that is rocking supply chains and margins. This equates to more pressure than ever put on digital fashion marketers to implement the latest technology and strategies to accelerate stock flow and revenue. This article highlights a range of tips to optimize inventory and orchestrate increased conversions.
Read Article

Published: 12 August 2026
AdTech Companies and How Advertising Technology Is Transforming Digital Media
Digital media moves quickly, and consumer behavior moves with it. The businesses keeping pace are increasingly the ones working with an AdTech company, a specialist vendor that builds the technology behind modern online advertising. In this article, we look at what these companies actually do, how artificial intelligence and in particular, Deep Learning have reshaped the field, and what brands should consider when choosing a partner.
Read Article